A blast from the past: SELA x Soyuzmultfilm collaboration

A nostalgic journey to our childhood

Prepare to embark on a nostalgic journey as SELA, a popular fashion brand, joins forces with Soyuzmultfilm, the legendary Russian animation studio, to unveil an enchanting collection reminiscent of our beloved childhood memories. This extraordinary collaboration marries the timeless charm of iconic Soviet cartoons with contemporary fashion, resulting in an array of captivating pieces that evoke a profound sense of nostalgia.

A harmonious blend of past and present

The SELA x Soyuzmultfilm collection seamlessly fuses the whimsical essence of classic animations with modern fashion trends. Beloved characters such as Cheburashka, Winnie-the-Pooh, and Umka grace the designs, adorning T-shirts, sweatshirts, hoodies, and accessories. The vibrant colors and playful motifs instantly transport us back to those cherished moments spent in front of the screen, evoking a sense of warmth and familiarity.

A testament to our cultural heritage

This collaboration not only celebrates our cherished childhood memories but also serves as a testament to the enduring legacy of Soyuzmultfilm's artistic achievements. The studio's iconic animations have shaped generations of Russian viewers, leaving an indelible mark on our cultural landscape. Through this partnership, SELA pays homage to the timeless artistry of these beloved characters, ensuring their continued relevance in contemporary society.

A fashion statement with a touch of nostalgia

The SELA x Soyuzmultfilm collection empowers individuals to express their unique style while embracing a touch of nostalgia. The pieces are crafted from high-quality materials, ensuring both comfort and durability. Whether you choose to pair a Cheburashka T-shirt with jeans or opt for a more sophisticated Winnie-the-Pooh sweatshirt, this collection offers versatile options that cater to diverse tastes and preferences.

A perfect blend of fashion and functionality

Beyond their aesthetic appeal, the pieces in the SELA x Soyuzmultfilm collection are designed to provide both comfort and functionality. The breathable fabrics and relaxed fits make these items ideal for everyday wear, ensuring you can stay stylish and comfortable throughout the day. Whether you're running errands, attending classes, or simply lounging at home, this collection offers the perfect balance of fashion and practicality.

A heartfelt tribute to our childhood memories

In a world that often moves at a rapid pace, it's comforting to find ways to reconnect with our past and celebrate the things that bring us joy. The SELA x Soyuzmultfilm collection provides just that, offering a heartfelt tribute to the childhood memories that have shaped us into the individuals we are today. Each piece serves as a tangible reminder of those precious moments, evoking a sense of warmth and nostalgia that we can carry with us always.