5 SEO Mistakes That Are Killing Your Website Traffic

1. Ignoring Mobile Optimization

Google has been prioritizing mobile-friendliness for years now. In fact, mobile-first indexing is now the norm. That means that Google is primarily using the mobile version of your website to index and rank your pages. If your website is not mobile-friendly, you are missing out on a lot of potential traffic. According to Google, a mobile-friendly website should have: * Legible text that is easy to read on a small screen * Links that are easy to tap on a touchscreen * Images that are optimized for mobile devices * A responsive design that adjusts to different screen sizes

How to fix it:

* Use a mobile-friendly website builder or theme * Test your website on different mobile devices * Make sure your website loads quickly on mobile devices

2. Not Creating High-Quality Content

Content is still king when it comes to SEO. If your website does not have high-quality content, it will be difficult to rank well in search results. High-quality content is: * Original and unique * Well-written and informative * Relevant to your target audience * Free of errors

How to fix it:

* Invest in creating high-quality content * Hire a professional writer or editor * Make sure your content is well-researched and accurate

3. Not Using Keywords Properly

Keywords are still an important part of SEO. However, it is important to use them correctly. Keyword stuffing, or using too many keywords in your content, can actually hurt your ranking. Instead, you should focus on using relevant keywords in a natural way.

How to fix it:

* Do keyword research to find the right keywords for your content * Use keywords in your title, headings, and body copy * Avoid keyword stuffing

4. Not Building Backlinks

Backlinks are links from other websites to your website. They are an important factor in SEO because they tell Google that your website is authoritative and trustworthy. The more backlinks you have, the higher your website will rank in search results.

How to fix it:

* Create high-quality content that other websites will want to link to * Reach out to other websites and ask them to link to your content * Participate in link-building activities, such as guest blogging and directory submissions

5. Not Tracking Your Results

It is important to track your SEO results so that you can see what is working and what is not. There are a number of different ways to track your SEO results, such as using Google Analytics or a rank tracking tool.

How to fix it:

* Choose a way to track your SEO results * Set up your tracking system * Track your results on a regular basis

Jonathan Dietrich